The interaction of dependence and trust in long-term industrial relationships

It has been noted in the literature on inter-organisational relationships that long-term cooperation is more effective in a business environment characterised by interdependence, commitment and trust. However, there is not enough knowledge about the effect of interdependence in different trust conte...

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Veröffentlicht in:European journal of marketing 2004-08, Vol.38 (8), p.974-994
Hauptverfasser: Camarero Izquierdo, Carmen, Gutiérrez Cillán, Jesús
Format: Artikel
Sprache:eng
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