The interaction of dependence and trust in long-term industrial relationships
It has been noted in the literature on inter-organisational relationships that long-term cooperation is more effective in a business environment characterised by interdependence, commitment and trust. However, there is not enough knowledge about the effect of interdependence in different trust conte...
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Veröffentlicht in: | European journal of marketing 2004-08, Vol.38 (8), p.974-994 |
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Format: | Artikel |
Sprache: | eng |
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