Assumed empowerment: consuming professional services in the knowledge economy

Purpose - This paper considers the notion of consumer empowerment across the financial, legal and medical service sectors in the UK. Although the advent of the internet is generally seen as potentially enabling consumer empowerment, theoretical papers divide on the question of efficacy. On the one h...

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Veröffentlicht in:European journal of marketing 2006-09, Vol.40 (9/10), p.994-1012
Hauptverfasser: Newholm, Terry, Laing, Angus, Hogg, Gillian
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Sprache:eng
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