Survivors of "W-day": an assessment of the impact of Wal-Mart's invasion of small town retailing communities

A mail survey of 428 Nebraska and Kansas businesses from five towns in which Wal-Mart opened stores between 1989-1994 resulted in 191 returns regarding retailer response and subsequent performance impact. Less than one third of the businesses with $1 million or more in sales reported a negative impa...

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