Mapping the values driving organic food choice: Germany vs the UK

The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in t...

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Veröffentlicht in:	European journal of marketing 2004-08, Vol.38 (8), p.995-1012
Hauptverfasser:	Baker, Susan, Thompson, Keith E., Engelken, Julia, Huntley, Karen
Format:	Artikel
Sprache:	eng
Schlagworte:	Animal welfare Associations Attitudes Comparative analysis Consumer behavior Consumers Culture Differences Farming Food products Genetically altered foods Genetically modified organisms Mapping Natural & organic foods Organic farming Pesticides Product development Studies Theory Values
Online-Zugang:	Volltext
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