Measuring attitudes to lamb
Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales. Suggest...
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| Veröffentlicht in: | European journal of marketing 1971-02, Vol.5 (2), p.36-44 |
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| Sprache: | eng |
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| container_end_page | 44 |
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| container_issue | 2 |
| container_start_page | 36 |
| container_title | European journal of marketing |
| container_volume | 5 |
| creator | Baron, P.J Cowie, W.J.G Hughes, D.R Lesser, D |
| description | Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales. Suggests that the most successful strategies for advertising and promoting lamb in the North East of England would be based on low price and income elasticities. |
| doi_str_mv | 10.1108/EUM0000000005158 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0309-0566 |
| ispartof | European journal of marketing, 1971-02, Vol.5 (2), p.36-44 |
| issn | 0309-0566 1758-7123 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_30989221 |
| source | Periodicals Index Online; Emerald Journals |
| subjects | Consumer behaviour Marketing development Measurement Meat Sales development Strategy United Kingdom |
| title | Measuring attitudes to lamb |
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