Foreign pop-culture and backlash: the case of non-fan K-pop Subreddits during the pandemic
Communication research establishes that when confronted with information contradicting their beliefs, people tend to ‘backlash’ by doubling down on their prior. Can international popular culture be the context of backlash? This paper analyzes two K-pop Subreddits ( r/WeHateKpop and r/Cringetopia ) p...
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| Veröffentlicht in: | Journal of cultural economics 2024-03, Vol.48 (1), p.117-143 |
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| container_title | Journal of cultural economics |
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| creator | Son, Byunghwan |
| description | Communication research establishes that when confronted with information contradicting their beliefs, people tend to ‘backlash’ by doubling down on their prior. Can international popular culture be the context of backlash? This paper analyzes two K-pop Subreddits (
r/WeHateKpop
and
r/Cringetopia
) populated by non-fans. A particular focus is given to their attitudinal changes upon being exposed to news stories about South Korea. I argue that a heavy dose of positive news stories about South Korea triggers non-fans as they associate K-pop with the country. This exposure leads to backlash, resulting in increased engagement with the posts critical of K-pop in the two Subreddits. I present a series of econometric evidence strongly supportive of this argument. The paper is a rare large-N study on the non-fans of K-pop. It offers implications for cultural economics, demonstrating how seemingly irrelevant news stories can have profound effects on individuals’ engagement with foreign cultures. |
| doi_str_mv | 10.1007/s10824-023-09475-w |
| format | Article |
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r/WeHateKpop
and
r/Cringetopia
) populated by non-fans. A particular focus is given to their attitudinal changes upon being exposed to news stories about South Korea. I argue that a heavy dose of positive news stories about South Korea triggers non-fans as they associate K-pop with the country. This exposure leads to backlash, resulting in increased engagement with the posts critical of K-pop in the two Subreddits. I present a series of econometric evidence strongly supportive of this argument. The paper is a rare large-N study on the non-fans of K-pop. It offers implications for cultural economics, demonstrating how seemingly irrelevant news stories can have profound effects on individuals’ engagement with foreign cultures.</description><identifier>ISSN: 0885-2545</identifier><identifier>ISSN: 1573-6997</identifier><identifier>EISSN: 1573-6997</identifier><identifier>DOI: 10.1007/s10824-023-09475-w</identifier><identifier>PMID: 38625110</identifier><language>eng</language><publisher>New York: Springer US</publisher><subject>Arts ; Communication research ; Cultural Economics ; Economic Policy ; Economics ; Economics and Finance ; Fans (Aficionados) ; Intercultural communication ; K-pop music ; Microeconomics ; Music ; News ; Original Article ; Pandemics ; Popular culture ; Regional and Cultural Studies ; Sex discrimination ; Social networks ; Virtual communities</subject><ispartof>Journal of cultural economics, 2024-03, Vol.48 (1), p.117-143</ispartof><rights>This is a U.S. Government work and not under copyright protection in the US; foreign copyright protection may apply 2023</rights><rights>This is a U.S. Government work and not under copyright protection in the US; foreign copyright protection may apply 2023.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c460t-633235ccb5c825977c8998a63ad5bd43d1fcaf96a5da07f111daf89927efaa33</cites><orcidid>0000-0003-0163-6986</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://link.springer.com/content/pdf/10.1007/s10824-023-09475-w$$EPDF$$P50$$Gspringer$$H</linktopdf><linktohtml>$$Uhttps://link.springer.com/10.1007/s10824-023-09475-w$$EHTML$$P50$$Gspringer$$H</linktohtml><link.rule.ids>314,776,780,27901,27902,41464,42533,51294</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/38625110$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Son, Byunghwan</creatorcontrib><title>Foreign pop-culture and backlash: the case of non-fan K-pop Subreddits during the pandemic</title><title>Journal of cultural economics</title><addtitle>J Cult Econ</addtitle><addtitle>J Cult Econ (Dordr)</addtitle><description>Communication research establishes that when confronted with information contradicting their beliefs, people tend to ‘backlash’ by doubling down on their prior. Can international popular culture be the context of backlash? This paper analyzes two K-pop Subreddits (
r/WeHateKpop
and
r/Cringetopia
) populated by non-fans. A particular focus is given to their attitudinal changes upon being exposed to news stories about South Korea. I argue that a heavy dose of positive news stories about South Korea triggers non-fans as they associate K-pop with the country. This exposure leads to backlash, resulting in increased engagement with the posts critical of K-pop in the two Subreddits. I present a series of econometric evidence strongly supportive of this argument. The paper is a rare large-N study on the non-fans of K-pop. It offers implications for cultural economics, demonstrating how seemingly irrelevant news stories can have profound effects on individuals’ engagement with foreign cultures.</description><subject>Arts</subject><subject>Communication research</subject><subject>Cultural Economics</subject><subject>Economic Policy</subject><subject>Economics</subject><subject>Economics and Finance</subject><subject>Fans (Aficionados)</subject><subject>Intercultural communication</subject><subject>K-pop music</subject><subject>Microeconomics</subject><subject>Music</subject><subject>News</subject><subject>Original Article</subject><subject>Pandemics</subject><subject>Popular culture</subject><subject>Regional and Cultural Studies</subject><subject>Sex discrimination</subject><subject>Social networks</subject><subject>Virtual communities</subject><issn>0885-2545</issn><issn>1573-6997</issn><issn>1573-6997</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><recordid>eNp9kD1v1jAUhS0Eoi-FP8CALLGwGK7tOLbZUNXSikoMdGKxHH-0KXntYCeq-Pf4bQqVGJju8pxzrh6EXlN4TwHkh0pBsY4A4wR0JwW5e4J2VEhOeq3lU7QDpQRhohNH6EWttwCgFZfP0RFXPROUwg59P8sljNcJz3kmbp2WtQRsk8eDdT8mW28-4uUmYGdrwDnilBOJNuEvpPH42zqU4P24VOzXMqbre3Zu8bAf3Uv0LNqphlcP9xhdnZ1enZyTy6-fL04-XRLX9bCQnnPGhXODcIoJLaVTWivbc-vF4DvuaXQ26t4Kb0FGSqm3sSFMhmgt58fo3VY7l_xzDXUx-7G6ME02hbxWw4FrBZoK2tC3_6C3eS2pPWeYZkpyClw2im2UK7nWEqKZy7i35ZehYA7izSbeNPHmXry5a6E3D9XrsA_-b-SP6QbgDQgup7E-dirVCdELOAzzDanzQWYoj-_9Z_k34nmYUg</recordid><startdate>20240301</startdate><enddate>20240301</enddate><creator>Son, Byunghwan</creator><general>Springer US</general><general>Springer Nature B.V</general><scope>OQ6</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope><scope>7X8</scope><orcidid>https://orcid.org/0000-0003-0163-6986</orcidid></search><sort><creationdate>20240301</creationdate><title>Foreign pop-culture and backlash: the case of non-fan K-pop Subreddits during the pandemic</title><author>Son, Byunghwan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c460t-633235ccb5c825977c8998a63ad5bd43d1fcaf96a5da07f111daf89927efaa33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Arts</topic><topic>Communication research</topic><topic>Cultural Economics</topic><topic>Economic Policy</topic><topic>Economics</topic><topic>Economics and Finance</topic><topic>Fans (Aficionados)</topic><topic>Intercultural communication</topic><topic>K-pop music</topic><topic>Microeconomics</topic><topic>Music</topic><topic>News</topic><topic>Original Article</topic><topic>Pandemics</topic><topic>Popular culture</topic><topic>Regional and Cultural Studies</topic><topic>Sex discrimination</topic><topic>Social networks</topic><topic>Virtual communities</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Son, Byunghwan</creatorcontrib><collection>ECONIS</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>MEDLINE - Academic</collection><jtitle>Journal of cultural economics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Son, Byunghwan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Foreign pop-culture and backlash: the case of non-fan K-pop Subreddits during the pandemic</atitle><jtitle>Journal of cultural economics</jtitle><stitle>J Cult Econ</stitle><addtitle>J Cult Econ (Dordr)</addtitle><date>2024-03-01</date><risdate>2024</risdate><volume>48</volume><issue>1</issue><spage>117</spage><epage>143</epage><pages>117-143</pages><issn>0885-2545</issn><issn>1573-6997</issn><eissn>1573-6997</eissn><abstract>Communication research establishes that when confronted with information contradicting their beliefs, people tend to ‘backlash’ by doubling down on their prior. Can international popular culture be the context of backlash? This paper analyzes two K-pop Subreddits (
r/WeHateKpop
and
r/Cringetopia
) populated by non-fans. A particular focus is given to their attitudinal changes upon being exposed to news stories about South Korea. I argue that a heavy dose of positive news stories about South Korea triggers non-fans as they associate K-pop with the country. This exposure leads to backlash, resulting in increased engagement with the posts critical of K-pop in the two Subreddits. I present a series of econometric evidence strongly supportive of this argument. The paper is a rare large-N study on the non-fans of K-pop. It offers implications for cultural economics, demonstrating how seemingly irrelevant news stories can have profound effects on individuals’ engagement with foreign cultures.</abstract><cop>New York</cop><pub>Springer US</pub><pmid>38625110</pmid><doi>10.1007/s10824-023-09475-w</doi><tpages>27</tpages><orcidid>https://orcid.org/0000-0003-0163-6986</orcidid><oa>free_for_read</oa></addata></record> |
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| ispartof | Journal of cultural economics, 2024-03, Vol.48 (1), p.117-143 |
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| language | eng |
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| subjects | Arts Communication research Cultural Economics Economic Policy Economics Economics and Finance Fans (Aficionados) Intercultural communication K-pop music Microeconomics Music News Original Article Pandemics Popular culture Regional and Cultural Studies Sex discrimination Social networks Virtual communities |
| title | Foreign pop-culture and backlash: the case of non-fan K-pop Subreddits during the pandemic |
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