Constructing a market domain model for start-up software technology companies: A case study

The market for a complex technology product is sometimes called reference business because references are emphasized by corporate customers. A first customer reference is especially important for a start-up technology company attempting to enter the business-to-business market with complex products....

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Veröffentlicht in:	Journal of engineering and technology management 2007-09, Vol.24 (3), p.186-202
Hauptverfasser:	Ruokolainen, Jari, Mäkelä, Markus M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Case studies First reference customer High technology markets Information technology Software Start-up software company Startups Studies
Online-Zugang:	Volltext
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