Differences in social media use by COVID-19 vaccination status

•Vaccination was positively associated with Twitter use among adults.•Vaccination was positively associated with Instagram use among adults.•Among hesitant adults, vaccination was positively associated with TikTok use.•Among hesitant adults, vaccination was positively associated with Twitter use.•Am...

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Veröffentlicht in:Vaccine 2024-04, Vol.42 (9), p.2166-2170
Hauptverfasser: Moffett, Kenneth W., Seserman, Kate, Margolis, Katherine A., Kranzler, Elissa C., Marshall, Michael C., Dahlen, Heather, Kim, Jae-Eun C., Denison, Benjamin, Hoffman, Blake, Dupervil, Daphney, Yu, Kathleen, Hoffman, Leah
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Sprache:eng
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Zusammenfassung:•Vaccination was positively associated with Twitter use among adults.•Vaccination was positively associated with Instagram use among adults.•Among hesitant adults, vaccination was positively associated with TikTok use.•Among hesitant adults, vaccination was positively associated with Twitter use.•Among hesitant adults, vaccination was positively associated with Instagram use. The near-ubiquitous use of social media in the United States (U.S.) highlights the utility of social media for encouraging vaccination. Vaccination campaigns have used social media to reach audiences, yet research linking the use of specific social media platforms and vaccination uptake is nascent. This descriptive study assesses differences in social media use by COVID-19 vaccination status among adults overall and those who reported baseline vaccine hesitancy. We used data from a nationally representative longitudinal survey of U.S. adults administered between January 2021–August 2022 (n = 2,908). Results indicated a positive association between frequent Instagram and/or Twitter use and vaccination status (p 
ISSN:0264-410X
1873-2518
DOI:10.1016/j.vaccine.2024.03.031