“Okay, I respect this publicity stunt.” A snapshot of public perceptions of an online game‐based blood donation campaign

Background With a decrease in young and first‐time donors, applying gaming elements to blood donation may provide a novel means of encouraging young donors. In August 2023, the online game DiabloIV launched the Blood Harvest in which players were encouraged to donate blood products in the United Sta...

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Veröffentlicht in:	Transfusion (Philadelphia, Pa.) Pa.), 2024-04, Vol.64 (4), p.585-589
Hauptverfasser:	Edwards, Abigail, Masser, Barbara
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitude Blood Blood & organ donations Blood Donation Blood Donors Computer & video games Humans Internet Players Public Opinion Respect Tissue Donors
Online-Zugang:	Volltext
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