Consumer acceptance of irradiated food: theory and reality
For years most consumers have expressed less concern about food irradiation than other food processing technologies. Attitude studies have demonstrated that when given science-based information, from 60% to 90% of consumers prefer the advantages irradiation processing provides. When information is a...
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| Veröffentlicht in: | Radiation physics and chemistry (1993) 1998-06, Vol.52 (1), p.129-133 |
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| container_end_page | 133 |
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| container_issue | 1 |
| container_start_page | 129 |
| container_title | Radiation physics and chemistry (1993) |
| container_volume | 52 |
| creator | Bruhn, Christine M. |
| description | For years most consumers have expressed less concern about food irradiation than other food processing technologies. Attitude studies have demonstrated that when given science-based information, from 60% to 90% of consumers prefer the advantages irradiation processing provides. When information is accompanied by samples, acceptance may increase to 99%. Information on irradiation should include product benefits, safety and wholesomeness, address environmental safety issues, and include endorsements by recognized health authorities. Educational and marketing programs should now be directed toward retailers and processors. Given the opportunity, consumers will buy high quality, safety-enhanced irradiated food. |
| doi_str_mv | 10.1016/S0969-806X(98)00088-7 |
| format | Article |
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Attitude studies have demonstrated that when given science-based information, from 60% to 90% of consumers prefer the advantages irradiation processing provides. When information is accompanied by samples, acceptance may increase to 99%. Information on irradiation should include product benefits, safety and wholesomeness, address environmental safety issues, and include endorsements by recognized health authorities. Educational and marketing programs should now be directed toward retailers and processors. Given the opportunity, consumers will buy high quality, safety-enhanced irradiated food.</description><identifier>ISSN: 0969-806X</identifier><identifier>EISSN: 1879-0895</identifier><identifier>DOI: 10.1016/S0969-806X(98)00088-7</identifier><language>eng</language><publisher>Oxford: Elsevier Ltd</publisher><subject>Advertising. Marketing. 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Attitude studies have demonstrated that when given science-based information, from 60% to 90% of consumers prefer the advantages irradiation processing provides. When information is accompanied by samples, acceptance may increase to 99%. Information on irradiation should include product benefits, safety and wholesomeness, address environmental safety issues, and include endorsements by recognized health authorities. Educational and marketing programs should now be directed toward retailers and processors. Given the opportunity, consumers will buy high quality, safety-enhanced irradiated food.</description><subject>Advertising. Marketing. Consume behavior</subject><subject>Applied psychology</subject><subject>Biological and medical sciences</subject><subject>consumer attitudes</subject><subject>consumer behavior</subject><subject>Food irradiation</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Psychology. Psychoanalysis. 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| fulltext | fulltext |
| identifier | ISSN: 0969-806X |
| ispartof | Radiation physics and chemistry (1993), 1998-06, Vol.52 (1), p.129-133 |
| issn | 0969-806X 1879-0895 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_29626294 |
| source | Elsevier ScienceDirect Journals |
| subjects | Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences consumer attitudes consumer behavior Food irradiation Fundamental and applied biological sciences. Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology |
| title | Consumer acceptance of irradiated food: theory and reality |
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