Selection of mobile value-added services for system operators using fuzzy synthetic evaluation

Selection of mobile value-added services for system operators using fuzzy synthetic evaluation

Following deregulation of the mobile phones market and liberalization of the telecommunications sector, the service sector for mobile phones is becoming increasingly saturated. Telecom operators are confronted with a sluggish user growth rate and a fall in the average revenue per user (ARPU). Mobile...

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Veröffentlicht in:Expert systems with applications 2006-05, Vol.30 (4), p.612-620
Hauptverfasser: Kuo, Ying-Feng, Chen, Pang-Cheng
Format: Artikel
Sprache:eng
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Analytic hierarchy process (AHP)
Fuzzy synthetic evaluation
Mobile commerce
Mobile value-added service
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creator Kuo, Ying-Feng
Chen, Pang-Cheng
description Following deregulation of the mobile phones market and liberalization of the telecommunications sector, the service sector for mobile phones is becoming increasingly saturated. Telecom operators are confronted with a sluggish user growth rate and a fall in the average revenue per user (ARPU). Mobile value-added services are expected to form mobile operators' strategy to make up for the dwindling revenues obtained from users. The purpose of this study is to provide an analytical tool to select the best mobile value-added service firm providing the most customer satisfaction. This study adopts a fuzzy synthetic evaluation method, using an analytic hierarchy process (AHP) to evaluate the performance of mobile value-added services system operators. This method can help consumers select the appropriate firm from the other consumers' opinions, and can help telecom operators to understand the market status of mobile value-added services as well as the prevailing consumer patterns.
doi_str_mv 10.1016/j.eswa.2005.07.007
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subjects Analytic hierarchy process (AHP)
Fuzzy synthetic evaluation
Mobile commerce
Mobile value-added service
title Selection of mobile value-added services for system operators using fuzzy synthetic evaluation
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