Damping factor in Google page ranking

Google, the largest search engine worldwide, adopts PageRank technology to determine the rank of website listings. This paper describes how damping factor is a critical factor in changing a website's ranking in traditional Google PageRank technology. A modified algorithm based on input–output r...

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Veröffentlicht in:Applied stochastic models in business and industry 2006-09, Vol.22 (5-6), p.431-444
Hauptverfasser: Fu, Hwai-Hui, Lin, Dennis K. J., Tsai, Hsien-Tang
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Sprache:eng
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Zusammenfassung:Google, the largest search engine worldwide, adopts PageRank technology to determine the rank of website listings. This paper describes how damping factor is a critical factor in changing a website's ranking in traditional Google PageRank technology. A modified algorithm based on input–output ratio concept is proposed to substitute for the damping factor. Besides there is no need to choose an optimal damping factor value, the modified algorithm has an equivalent effect on computation as the traditional Google's PageRank algorithm. Copyright © 2006 John Wiley & Sons, Ltd.
ISSN:1524-1904
1526-4025
DOI:10.1002/asmb.656