Intelligent production-competition strategies for producing enterprises
Producing enterprises in Europe were in a situation marked by a strong growth in competition and individualization of the customer's requests increasing at the same time. In order to maintain the market, many enterprises with mass production are challenged to link two strategic options: simulta...
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| Veröffentlicht in: | International journal of production research 2006-09, Vol.44 (18-19), p.3575-3584 |
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| container_end_page | 3584 |
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| container_issue | 18-19 |
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| container_title | International journal of production research |
| container_volume | 44 |
| creator | Bullinger, H.-J. Schweizer, W. |
| description | Producing enterprises in Europe were in a situation marked by a strong growth in competition and individualization of the customer's requests increasing at the same time. In order to maintain the market, many enterprises with mass production are challenged to link two strategic options: simultaneous improvements in differentiation and cost structures. Consequently, controversial measures would be required. Attempts to find a solution in the context of conventional business models showed the following characteristics: a strong increase in information and communication, an increase in the product type and number of variants, a reduction in manufacturing lot size, unstable, frequently changing production processes and extensive storekeeping at several stock levels ('complexity costs'). Enterprises which introduce the mass production for the individual customer try to combine the advantages of mass production with those of individual manufacture. Intelligent competition strategies based upon concepts of the 'Digital Factory' approach aim to overcome the traditional duality of 'cost leadership' or 'differentiation strategy' and to make both efficiency and effectiveness possible. |
| doi_str_mv | 10.1080/00207540600654491 |
| format | Article |
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In order to maintain the market, many enterprises with mass production are challenged to link two strategic options: simultaneous improvements in differentiation and cost structures. Consequently, controversial measures would be required. Attempts to find a solution in the context of conventional business models showed the following characteristics: a strong increase in information and communication, an increase in the product type and number of variants, a reduction in manufacturing lot size, unstable, frequently changing production processes and extensive storekeeping at several stock levels ('complexity costs'). Enterprises which introduce the mass production for the individual customer try to combine the advantages of mass production with those of individual manufacture. Intelligent competition strategies based upon concepts of the 'Digital Factory' approach aim to overcome the traditional duality of 'cost leadership' or 'differentiation strategy' and to make both efficiency and effectiveness possible.</description><subject>Applied sciences</subject><subject>Business model</subject><subject>Business models</subject><subject>Competition</subject><subject>Competition strategy</subject><subject>Cost structure</subject><subject>Exact sciences and technology</subject><subject>Firm modelling</subject><subject>Immediate production</subject><subject>Innovation</subject><subject>Inventory control, production control. Distribution</subject><subject>Mass customization</subject><subject>Operational research and scientific management</subject><subject>Operational research. 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| ispartof | International journal of production research, 2006-09, Vol.44 (18-19), p.3575-3584 |
| issn | 0020-7543 1366-588X |
| language | eng |
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| source | Taylor & Francis Journals Complete; EBSCOhost Business Source Complete |
| subjects | Applied sciences Business model Business models Competition Competition strategy Cost structure Exact sciences and technology Firm modelling Immediate production Innovation Inventory control, production control. Distribution Mass customization Operational research and scientific management Operational research. Management science Product differentiation Production increases Studies |
| title | Intelligent production-competition strategies for producing enterprises |
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