Employee Surveys Administered Online

Employee Surveys Administered Online

This field study of military and civilian workers offers a multimethod approach for studying nonrespondents while investigating (a) how employees feel about taking surveys online, (b) whether dissatisfaction with Web-based survey media discourages response, and (c) the representativeness of attitudi...

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Veröffentlicht in:Organizational research methods 2007-04, Vol.10 (2), p.241-261
Hauptverfasser: Thompson, Lori Foster, Surface, Eric A
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creator Thompson, Lori Foster
Surface, Eric A
description This field study of military and civilian workers offers a multimethod approach for studying nonrespondents while investigating (a) how employees feel about taking surveys online, (b) whether dissatisfaction with Web-based survey media discourages response, and (c) the representativeness of attitudinal data produced by workers who opt to complete an online climate survey. Results suggested that employees were not as comfortable with Web-based surveys as suggested in previous research. Moreover, issues pertaining to the online medium discouraged workers from completing the Web-based climate survey. Additional factors driving active and passive nonresponse were also uncovered. Overall, those who did and did not complete the survey held similar views of organizational climate. Results are discussed in terms of the factors driving nonresponse bias.
doi_str_mv 10.1177/1094428106/294696
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