Aesthetic Perceptions Regarding a Thyroidectomy Scar and Transvestibular Approach in Brazil

Objective We investigated motivation levels across the general Brazilian population and subgroups and their willingness to spend for surgery without a cervical scar. Methods This random‐sample survey was performed by a specialized third‐party research institute. In this study, we created a hypothetical thyroidectomy scenario, and the transcervical and transoral endoscopic thyroidectomy vestibular approach (TOETVA) were used. The survey included sociocultural data and questions regarding participants' surgical preferences. Results Data were obtained from 1250 participants; 42.4% were of the opinion that a cervical scar affects social or professional life. Young and childless women were most likely to be affected (p