Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study
Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or no...
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Veröffentlicht in: | Decision Support Systems 2006-12, Vol.42 (3), p.1889-1900 |
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container_title | Decision Support Systems |
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creator | Antony, Solomon Lin, Zhangxi Xu, Bo |
description | Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision support features was used to collect data. Results show that market factors, such as fraud rate, product price, and seller's reputation are important in determining buyers' OES adoption. This study also finds that sellers' reputation has a significant effect on buyer's risk perception, which influences his OES adoption decision. Furthermore, the buyers' OES adoption decisions were found to be congruent with the implied recommendations that were based on expected utility calculations. |
doi_str_mv | 10.1016/j.dss.2006.04.012 |
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In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision support features was used to collect data. Results show that market factors, such as fraud rate, product price, and seller's reputation are important in determining buyers' OES adoption. This study also finds that sellers' reputation has a significant effect on buyer's risk perception, which influences his OES adoption decision. 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In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision support features was used to collect data. Results show that market factors, such as fraud rate, product price, and seller's reputation are important in determining buyers' OES adoption. This study also finds that sellers' reputation has a significant effect on buyer's risk perception, which influences his OES adoption decision. Furthermore, the buyers' OES adoption decisions were found to be congruent with the implied recommendations that were based on expected utility calculations.</description><subject>Applied sciences</subject><subject>Auctions</subject><subject>Buyers</subject><subject>Computer science; control theory; systems</subject><subject>Computer systems and distributed systems. User interface</subject><subject>Consumer behavior</subject><subject>Decision theory. Utility theory</subject><subject>Electronic commerce</subject><subject>Escrow</subject><subject>Exact sciences and technology</subject><subject>Expected utility</subject><subject>Experiment</subject><subject>Online auction</subject><subject>Operational research and scientific management</subject><subject>Operational research. Management science</subject><subject>Perceived risk</subject><subject>Portfolio theory</subject><subject>Reputation</subject><subject>Risk theory. 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User interface</topic><topic>Consumer behavior</topic><topic>Decision theory. Utility theory</topic><topic>Electronic commerce</topic><topic>Escrow</topic><topic>Exact sciences and technology</topic><topic>Expected utility</topic><topic>Experiment</topic><topic>Online auction</topic><topic>Operational research and scientific management</topic><topic>Operational research. Management science</topic><topic>Perceived risk</topic><topic>Portfolio theory</topic><topic>Reputation</topic><topic>Risk theory. Actuarial science</topic><topic>Software</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Antony, Solomon</creatorcontrib><creatorcontrib>Lin, Zhangxi</creatorcontrib><creatorcontrib>Xu, Bo</creatorcontrib><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>Computer and Information Systems Abstracts</collection><collection>Technology Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection><jtitle>Decision Support Systems</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Antony, Solomon</au><au>Lin, Zhangxi</au><au>Xu, Bo</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study</atitle><jtitle>Decision Support Systems</jtitle><date>2006-12-01</date><risdate>2006</risdate><volume>42</volume><issue>3</issue><spage>1889</spage><epage>1900</epage><pages>1889-1900</pages><issn>0167-9236</issn><eissn>1873-5797</eissn><coden>DSSYDK</coden><abstract>Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. 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subjects | Applied sciences Auctions Buyers Computer science control theory systems Computer systems and distributed systems. User interface Consumer behavior Decision theory. Utility theory Electronic commerce Escrow Exact sciences and technology Expected utility Experiment Online auction Operational research and scientific management Operational research. Management science Perceived risk Portfolio theory Reputation Risk theory. Actuarial science Software Studies |
title | Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study |
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