Adopting customer relationship management technology

Now customer relationship marketing (CRM) solutions might be the hottest topic in business world. CRM impelled the growth of both B2B and B2C markets. But the issue is how to apply the cutting-edge CRM solutions. Do people really understand what CRM is and why they should install CRM? The mistaken c...

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Veröffentlicht in:	Industrial management + data systems 2002-11, Vol.102 (8), p.442-452
Hauptverfasser:	Xu, Yurong, Yen, David C, Lin, Binshan, Chou, David C
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Automation Business to business commerce Businesstobusiness marketing Competition Customer orientation Customer relations Customer relationship management Customer service Customer services Information industry Internal customers Internet access Marketing Relationship marketing Software Studies Supply chain management Supply chains
Online-Zugang:	Volltext
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