Customer service quality in the Greek Cypriot banking industry

Purpose - To measure the service quality perceptions of Greek Cypriot bank customers and to examine the relationship between service quality, customer satisfaction and positive word of mouth, in the light of changing bank market dynamics due to EU accession.Design methodology approach - A total of 2...

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Veröffentlicht in:	Managing service quality 2005-02, Vol.15 (1), p.41-56
Hauptverfasser:	Arasli, Huseyin, Mehtap-Smadi, Salime, Turan Katircioglu, Salih
Format:	Artikel
Sprache:	eng
Schlagworte:	Banking Banking industry Banks Competition Customer relations Customer satisfaction Customer services quality Cyprus EU membership Impact analysis Markets Mouth Quality Quality of service Retail banking Three dimensional Word of mouth advertising
Online-Zugang:	Volltext
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