Consumer originated value: A framework for performance analysis

While the marketing concept provides the strategic motivation that continues to turn American business towards the marketplace, little attempt has been made to create a metric that is specifically intended to reflect the role and importance of the consumer on improved organizational performance, esp...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of intellectual capital 2004-09, Vol.5 (3), p.464-477
Hauptverfasser:	Byus, Kent, Lomerson, William L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Customer satisfaction Customer services Intangible assets Intellectual capital Market strategy Marketing Organizational behavior Performance evaluation Performance measurement quality Productive capacity Productivity Productivity measurement Studies Valuation Value added
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!