Consumer behaviour and fruit quality: supply chain management in an emerging industry
Supply chains in new and emerging agricultural industries typically lack information linking product quality with consumer behaviour. This case study of the emerging persimmon industry in Australia and New Zealand demonstrates how adopting a supply chain orientation can address this situation. Asses...
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| Veröffentlicht in: | Supply chain management 2000-03, Vol.5 (1), p.45-54 |
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| container_end_page | 54 |
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| container_title | Supply chain management |
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| creator | Mowat, Alistair Collins, Ray |
| description | Supply chains in new and emerging agricultural industries typically lack information linking product quality with consumer behaviour. This case study of the emerging persimmon industry in Australia and New Zealand demonstrates how adopting a supply chain orientation can address this situation. Assessing and modelling consumer response to product quality provides information that demonstrates to supply chain stakeholders how better product quality management can improve the performance of the whole chain. Emerging fruit industries, therefore, have more incentive to adopt a supply chain orientation if they understand quality-related factors that drive consumer satisfaction and repeat buying behaviour. |
| doi_str_mv | 10.1108/13598540010312963 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1359-8546 |
| ispartof | Supply chain management, 2000-03, Vol.5 (1), p.45-54 |
| issn | 1359-8546 1758-6852 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_29152739 |
| source | Emerald Journals; Standard: Emerald eJournal Premier Collection |
| subjects | Agribusiness Binomial distribution Consumer behavior Consumer behaviour Consumers Food quality Fruit Fruits Management decisions Market penetration Product quality Purchasing Repeat buying Sales Supermarkets Supply chain management Supplychain management Value analysis |
| title | Consumer behaviour and fruit quality: supply chain management in an emerging industry |
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