Consumers' preferences for beef in the Spanish region of Extremadura: a study using conjoint analysis
The study of consumers' preferences is of great interest in the beef sector, where the BSE crisis generated deep changes in the basic conditions of demand for meat and in the behaviour of consumers. Previous qualitative research showed that ‘price’, ‘origin’, ‘production system’ and ‘labelling’...
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| Veröffentlicht in: | Journal of the science of food and agriculture 2005-11, Vol.85 (14), p.2487-2494 |
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| container_title | Journal of the science of food and agriculture |
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| creator | Mesías, Francisco J Escribano, Miguel de Ledesma, Antonio Rodríguez Pulido, Francisco |
| description | The study of consumers' preferences is of great interest in the beef sector, where the BSE crisis generated deep changes in the basic conditions of demand for meat and in the behaviour of consumers. Previous qualitative research showed that ‘price’, ‘origin’, ‘production system’ and ‘labelling’ were the main attributes affecting preferences for beef in Extremadura (SW Spain). The data were obtained by a survey carried out between February and April 2002 with a sample of 575 regular consumers of beef. Conjoint Analysis has been used to estimate the relative importance of those attributes and to determine the existence of consumer segments with similar preference profiles. Results show that the origin of the product is the most important attribute for the choice of beef, followed by quality labelling, production system and price. Three groups of consumers were identified through cluster analysis, according to their preferences for beef. Copyright © 2005 Society of Chemical Industry |
| doi_str_mv | 10.1002/jsfa.2283 |
| format | Article |
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Sci. Food Agric</addtitle><description>The study of consumers' preferences is of great interest in the beef sector, where the BSE crisis generated deep changes in the basic conditions of demand for meat and in the behaviour of consumers. Previous qualitative research showed that ‘price’, ‘origin’, ‘production system’ and ‘labelling’ were the main attributes affecting preferences for beef in Extremadura (SW Spain). The data were obtained by a survey carried out between February and April 2002 with a sample of 575 regular consumers of beef. Conjoint Analysis has been used to estimate the relative importance of those attributes and to determine the existence of consumer segments with similar preference profiles. Results show that the origin of the product is the most important attribute for the choice of beef, followed by quality labelling, production system and price. Three groups of consumers were identified through cluster analysis, according to their preferences for beef. 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| source | Wiley Online Library Journals Frontfile Complete |
| subjects | Beef beef meat Biological and medical sciences Cluster analysis Conjoint Analysis Consumer behavior consumer preferences Food industries Fundamental and applied biological sciences. Psychology Meat and meat product industries segmentation |
| title | Consumers' preferences for beef in the Spanish region of Extremadura: a study using conjoint analysis |
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