Assessing the impact of a national social marketing campaign for antimicrobial resistance on public awareness, attitudes, and behaviour, and as a supportive tool for healthcare professionals, England, 2017 to 2019

BackgroundPrevious United Kingdom campaigns targeting antimicrobial resistance (AMR) recommended running multimedia campaigns over an increased timeframe. The 3-year-long Keep Antibiotics Working (KAW) campaign was a mass media campaign in England targeting the public and general practitioners (GPs)...

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Veröffentlicht in:	Euro surveillance : bulletin européen sur les maladies transmissibles 2023-11, Vol.28 (47), p.1
Hauptverfasser:	Gilham, Ellie L, Casale, Ella, Hardy, Alison, Ayeni, Adeola H, Sunyer, Ella, Harris, Tori, Feechan, Rachel, Heltmann, Anna, Fawcett, Malcolm, Hopkins, Susan, Ashiru-Oredope, Diane
Format:	Artikel
Sprache:	eng
Schlagworte:	Anti-Bacterial Agents - therapeutic use Antibiotics Antimicrobial agents Child Drug resistance Drug Resistance, Bacterial England Health Knowledge, Attitudes, Practice Health Personnel Humans Political campaigns Social Marketing
Online-Zugang:	Volltext
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