How to effectively communicate health information on social media depending on the audience's personality traits: An experimental study in the context of organ donation in Germany

The shortage of organs donated for transplantation is a global concern. Even though increasing awareness can boost organ donation registration rates (thus leading to a higher number of available organ transplants), public organ donation campaigns lack effectiveness and are rarely tailored to audienc...

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Veröffentlicht in:	Social science & medicine (1982) 2023-10, Vol.335, p.116226-116226, Article 116226
Hauptverfasser:	Olsacher, Alexandra, Bade, Celina, Ehlers, Jan, Fehring, Leonard
Format:	Artikel
Sprache:	eng
Schlagworte:	Big five personality traits Message effectiveness Organ donations Public health communication Social media
Online-Zugang:	Volltext
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