The impact of sexual scripts in brand‐generated cannabis social media posts on sex‐related cannabis expectancies: Does body appreciation moderate effects?
Introduction Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appre...
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| Veröffentlicht in: | Drug and alcohol review 2024-01, Vol.43 (1), p.122-131 |
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| creator | Willoughby, Jessica Fitts Hust, Stacey J. T. Couto, Leticia Li, Jiayu Kang, Soojung Nickerson, Christina Griselda Price, Ron Tlachi‐Munoz, Sandy |
| description | Introduction
Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appreciation moderated these relationships.
Methods
We conducted an online experiment with college students in Washington state. Participants viewed three brand‐generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation.
Results
Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p |
| doi_str_mv | 10.1111/dar.13642 |
| format | Article |
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Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appreciation moderated these relationships.
Methods
We conducted an online experiment with college students in Washington state. Participants viewed three brand‐generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation.
Results
Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p < 0.01), which was associated with increased cannabis sex enhancement expectancies (b = 0.34, p < 0.001) and decreased cannabis sexual risk expectancies (b = −0.16, p < 0.001); exposure to such advertisements were also associated with increased perceptions of cannabis sexual risk scripts (b = 0.61, p < 0.001), which was associated with increased cannabis sexual risk expectancies (b = 0.53, p < 0.001). Body appreciation was associated with increased cannabis sex enhancement expectancies (b = 0.13, p < 0.01) and moderated the relationship between exposure to sexualised ads and cannabis sex enhancement expectancies (b = −0.21, p < 0.01).
Discussion and Conclusions
Practitioners may want to consider how to increase critical consumption of cannabis content on digital media. Researchers should consider the possible role of body appreciation as it relates to cannabis and sex enhancement expectancies.]]></description><identifier>ISSN: 0959-5236</identifier><identifier>EISSN: 1465-3362</identifier><identifier>DOI: 10.1111/dar.13642</identifier><identifier>PMID: 36933894</identifier><language>eng</language><publisher>Melbourne: John Wiley & Sons Australia, Ltd</publisher><subject>Advertisements ; advertising ; Appreciation ; body appreciation ; Brands ; cannabis ; Digital media ; Instagram ; Marijuana ; Moderation ; Perceptions ; Risk behavior ; Risk perception ; Scripts ; Sexual behavior ; Sexualization ; Social media ; Women</subject><ispartof>Drug and alcohol review, 2024-01, Vol.43 (1), p.122-131</ispartof><rights>2023 The Authors. published by John Wiley & Sons Australia, Ltd on behalf of Australasian Professional Society on Alcohol and other Drugs.</rights><rights>2023 The Authors. Drug and Alcohol Review published by John Wiley & Sons Australia, Ltd on behalf of Australasian Professional Society on Alcohol and other Drugs.</rights><rights>2023. This article is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3882-fcfc20f3cba56c7a4c395fd213337043835437725abde11015e0834dd97b9be93</citedby><cites>FETCH-LOGICAL-c3882-fcfc20f3cba56c7a4c395fd213337043835437725abde11015e0834dd97b9be93</cites><orcidid>0000-0001-5992-8928 ; 0000-0002-1118-9502 ; 0000-0002-3983-1245 ; 0000-0002-5441-8635</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fdar.13642$$EPDF$$P50$$Gwiley$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fdar.13642$$EHTML$$P50$$Gwiley$$Hfree_for_read</linktohtml><link.rule.ids>314,776,780,1411,27901,27902,30976,45550,45551</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/36933894$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Willoughby, Jessica Fitts</creatorcontrib><creatorcontrib>Hust, Stacey J. T.</creatorcontrib><creatorcontrib>Couto, Leticia</creatorcontrib><creatorcontrib>Li, Jiayu</creatorcontrib><creatorcontrib>Kang, Soojung</creatorcontrib><creatorcontrib>Nickerson, Christina Griselda</creatorcontrib><creatorcontrib>Price, Ron</creatorcontrib><creatorcontrib>Tlachi‐Munoz, Sandy</creatorcontrib><title>The impact of sexual scripts in brand‐generated cannabis social media posts on sex‐related cannabis expectancies: Does body appreciation moderate effects?</title><title>Drug and alcohol review</title><addtitle>Drug Alcohol Rev</addtitle><description><![CDATA[Introduction
Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appreciation moderated these relationships.
Methods
We conducted an online experiment with college students in Washington state. Participants viewed three brand‐generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation.
Results
Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p < 0.01), which was associated with increased cannabis sex enhancement expectancies (b = 0.34, p < 0.001) and decreased cannabis sexual risk expectancies (b = −0.16, p < 0.001); exposure to such advertisements were also associated with increased perceptions of cannabis sexual risk scripts (b = 0.61, p < 0.001), which was associated with increased cannabis sexual risk expectancies (b = 0.53, p < 0.001). Body appreciation was associated with increased cannabis sex enhancement expectancies (b = 0.13, p < 0.01) and moderated the relationship between exposure to sexualised ads and cannabis sex enhancement expectancies (b = −0.21, p < 0.01).
Discussion and Conclusions
Practitioners may want to consider how to increase critical consumption of cannabis content on digital media. Researchers should consider the possible role of body appreciation as it relates to cannabis and sex enhancement expectancies.]]></description><subject>Advertisements</subject><subject>advertising</subject><subject>Appreciation</subject><subject>body appreciation</subject><subject>Brands</subject><subject>cannabis</subject><subject>Digital media</subject><subject>Instagram</subject><subject>Marijuana</subject><subject>Moderation</subject><subject>Perceptions</subject><subject>Risk behavior</subject><subject>Risk perception</subject><subject>Scripts</subject><subject>Sexual behavior</subject><subject>Sexualization</subject><subject>Social media</subject><subject>Women</subject><issn>0959-5236</issn><issn>1465-3362</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>24P</sourceid><sourceid>7QJ</sourceid><recordid>eNp10cFqFTEUBuAgir1WF76ABNzoYtokJ5mZuJHSWhUKgtT1kEnOaMpMMiYz2LvzEXwCH84nadpbhRbMJpvv_AnnJ-Q5Zwe8nENn0gGHWooHZMNlrSqAWjwkG6aVrpSAeo88yfmCMSaUEo_JHtQaoNVyQ36ff0Pqp9nYhcaBZrxczUizTX5eMvWB9skE9-fnr68YMJkFHbUmBNP7THO0vuAJnTd0jrkMxHAdUXjC8S7GyxntYoL1mN_Qk4iZ9tFtqZnnhCVn8WV2iu7mEYrDUHR--5Q8GsyY8dntvU--nL47P_5QnX16__H46Kyy0LaiGuxgBRvA9kbVtjHSglaDExwAGiahBSWhaYQyvUPOGVfIWpDO6abXPWrYJ692uXOK31fMSzf5bHEcTcC45k60SkoQddsW-vIevYhrCuV3ndBcN02jtCjq9U7ZFHNOOHRz8pNJ246z7rq0rpTW3ZRW7IvbxLUvy_wn_7ZUwOEO_PAjbv-f1J0cfd5FXgHRYKSv</recordid><startdate>202401</startdate><enddate>202401</enddate><creator>Willoughby, Jessica Fitts</creator><creator>Hust, Stacey J. T.</creator><creator>Couto, Leticia</creator><creator>Li, Jiayu</creator><creator>Kang, Soojung</creator><creator>Nickerson, Christina Griselda</creator><creator>Price, Ron</creator><creator>Tlachi‐Munoz, Sandy</creator><general>John Wiley & Sons Australia, Ltd</general><general>Wiley Subscription Services, Inc</general><scope>24P</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7QJ</scope><scope>7X8</scope><orcidid>https://orcid.org/0000-0001-5992-8928</orcidid><orcidid>https://orcid.org/0000-0002-1118-9502</orcidid><orcidid>https://orcid.org/0000-0002-3983-1245</orcidid><orcidid>https://orcid.org/0000-0002-5441-8635</orcidid></search><sort><creationdate>202401</creationdate><title>The impact of sexual scripts in brand‐generated cannabis social media posts on sex‐related cannabis expectancies: Does body appreciation moderate effects?</title><author>Willoughby, Jessica Fitts ; Hust, Stacey J. T. ; Couto, Leticia ; Li, Jiayu ; Kang, Soojung ; Nickerson, Christina Griselda ; Price, Ron ; Tlachi‐Munoz, Sandy</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3882-fcfc20f3cba56c7a4c395fd213337043835437725abde11015e0834dd97b9be93</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Advertisements</topic><topic>advertising</topic><topic>Appreciation</topic><topic>body appreciation</topic><topic>Brands</topic><topic>cannabis</topic><topic>Digital media</topic><topic>Instagram</topic><topic>Marijuana</topic><topic>Moderation</topic><topic>Perceptions</topic><topic>Risk behavior</topic><topic>Risk perception</topic><topic>Scripts</topic><topic>Sexual behavior</topic><topic>Sexualization</topic><topic>Social media</topic><topic>Women</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Willoughby, Jessica Fitts</creatorcontrib><creatorcontrib>Hust, Stacey J. T.</creatorcontrib><creatorcontrib>Couto, Leticia</creatorcontrib><creatorcontrib>Li, Jiayu</creatorcontrib><creatorcontrib>Kang, Soojung</creatorcontrib><creatorcontrib>Nickerson, Christina Griselda</creatorcontrib><creatorcontrib>Price, Ron</creatorcontrib><creatorcontrib>Tlachi‐Munoz, Sandy</creatorcontrib><collection>Wiley Online Library Open Access</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>MEDLINE - Academic</collection><jtitle>Drug and alcohol review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Willoughby, Jessica Fitts</au><au>Hust, Stacey J. T.</au><au>Couto, Leticia</au><au>Li, Jiayu</au><au>Kang, Soojung</au><au>Nickerson, Christina Griselda</au><au>Price, Ron</au><au>Tlachi‐Munoz, Sandy</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The impact of sexual scripts in brand‐generated cannabis social media posts on sex‐related cannabis expectancies: Does body appreciation moderate effects?</atitle><jtitle>Drug and alcohol review</jtitle><addtitle>Drug Alcohol Rev</addtitle><date>2024-01</date><risdate>2024</risdate><volume>43</volume><issue>1</issue><spage>122</spage><epage>131</epage><pages>122-131</pages><issn>0959-5236</issn><eissn>1465-3362</eissn><abstract><![CDATA[Introduction
Cannabis messaging on digital media may include sexualised portrayals. We examined whether exposure to and perceptions of cannabis posts that included sexual objectification impacted two types of sex‐related cannabis expectancies—sexual risk and sexual enhancement—and whether body appreciation moderated these relationships.
Methods
We conducted an online experiment with college students in Washington state. Participants viewed three brand‐generated cannabis Instagram posts that either included sexually objectified women or recreational appeals (e.g., sitting by a firepit). We conducted regressions, using the PROCESS macro, to examine the hypothesized model and potential mediation and moderation.
Results
Exposure to sexualised advertisements was associated with increased perceptions of cannabis sex enhancement scripts (b = 0.34, p < 0.01), which was associated with increased cannabis sex enhancement expectancies (b = 0.34, p < 0.001) and decreased cannabis sexual risk expectancies (b = −0.16, p < 0.001); exposure to such advertisements were also associated with increased perceptions of cannabis sexual risk scripts (b = 0.61, p < 0.001), which was associated with increased cannabis sexual risk expectancies (b = 0.53, p < 0.001). Body appreciation was associated with increased cannabis sex enhancement expectancies (b = 0.13, p < 0.01) and moderated the relationship between exposure to sexualised ads and cannabis sex enhancement expectancies (b = −0.21, p < 0.01).
Discussion and Conclusions
Practitioners may want to consider how to increase critical consumption of cannabis content on digital media. Researchers should consider the possible role of body appreciation as it relates to cannabis and sex enhancement expectancies.]]></abstract><cop>Melbourne</cop><pub>John Wiley & Sons Australia, Ltd</pub><pmid>36933894</pmid><doi>10.1111/dar.13642</doi><tpages>10</tpages><orcidid>https://orcid.org/0000-0001-5992-8928</orcidid><orcidid>https://orcid.org/0000-0002-1118-9502</orcidid><orcidid>https://orcid.org/0000-0002-3983-1245</orcidid><orcidid>https://orcid.org/0000-0002-5441-8635</orcidid><oa>free_for_read</oa></addata></record> |
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| ispartof | Drug and alcohol review, 2024-01, Vol.43 (1), p.122-131 |
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| source | Applied Social Sciences Index & Abstracts (ASSIA); Wiley Online Library Journals Frontfile Complete |
| subjects | Advertisements advertising Appreciation body appreciation Brands cannabis Digital media Marijuana Moderation Perceptions Risk behavior Risk perception Scripts Sexual behavior Sexualization Social media Women |
| title | The impact of sexual scripts in brand‐generated cannabis social media posts on sex‐related cannabis expectancies: Does body appreciation moderate effects? |
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