A digital divide in direct market farmers’ online sales and marketing: Early pandemic evidence from California

The use of the internet for sales and marketing has been on an upward trend in the past decade. The early stages of the COVID-19 pandemic prompted an increase in direct market farmers' use of online sales and marketing. This paper analyzes California direct market farmers' use of online sa...

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Veröffentlicht in:Journal of rural studies 2023-07, Vol.101, p.103038, Article 103038
Hauptverfasser: Pesci, Sasha, Galt, Ryan E., Durant, Jennie L., Manser, Gwyneth M., Asprooth, Lauren, Pinzón, Natalia
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Sprache:eng
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