Does ASMR propensity reflect a mentally flexible mindset? Exploring the relationship between ASMR propensity, transliminality, emotional contagion, schizotypal traits, roleplaying ability, and creativity

•First study of emotional contagion, schizotypal traits, roleplaying ability, and creativity in relation to ASMR propensity.•ASMR propensity was positively related to transliminality, emotional contagion, and positive schizotypal traits.•ASMR propensity was positively related to roleplaying ability, but not creativity.•A cognitive style of enhanced imagination and perception may better account for ASMR propensity than mental flexibility. Autonomous Sensory Meridian Response (ASMR) is an alternative state of consciousness characterised by changes in affect, feelings of relaxation, and tingling sensations on the body. Online videos designed to stimulate ASMR in viewers have become increasingly popular. Although there is evidence that ASMR may improve sleep, emotion regulation, and relaxation, the current understanding of ASMR propensity remains limited. This study examined whether a mentally flexible cognitive style may underlie the ability to experience ASMR. Undergraduate students (N = 376) completed an online survey involving a series of self-report questionnaires and two performance-based creative ability tasks. Findings did not provide support for an overall mentally flexible mindset, however, transliminality, emotional contagion susceptibility, positive schizotypal traits, and roleplaying ability all significantly positively predicted ASMR propensity. These findings suggest that ASMR propensity represents several possible underlying cognitive styles relating to enhanced imagination and perceptual ability, and cannot be simply characterised by mental flexibility.