Goal-oriented sequential pattern for network banking churn analysis

Discovering sequential patterns is one of the most important task in data mining. In this paper we propose an efficient algorithm, called Goal-oriented sequential pattern. It can provide enterprises warning signs soon before they are losing valuable customers and give them reference for decision mak...

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Veröffentlicht in:	Expert systems with applications 2003-10, Vol.25 (3), p.293-302
Hauptverfasser:	Chiang, Ding-An, Wang, Yi-Fan, Lee, Shao-Lun, Lin, Cheng-Jung
Format:	Artikel
Sprache:	eng
Schlagworte:	Association rule Data mining Goal-oriented Retention analysis Sequential pattern
Online-Zugang:	Volltext
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