MARKETERS SEARCH FOR AN AI/AR ROI BOOST
The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a...
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| Veröffentlicht in: | Adweek (2003) 2023-02, Vol.64 (2), p.6-7 |
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| description | The Consumer Electronics Show, the tech industry's premier trade event, is famous for its sampling of flashy gadgets and glimpses into a far-flung future, but marketers in Las Vegas last month for CES 2023 had little appetite for flying cars or robot butlers. With budgets pared down to brave a looming economic downturn, brand leaders are instead on the hunt for technology that can yield new revenue in the here and now-which means that patience for meandering experimentation is waning. After a pandemic-era period in which brands were more willing to go out on a limb testing technology like metaverse experiences and cryptocurrency...adjacent fields, companies now seem more interested in the practical lessons from that trial and error. |
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| language | eng |
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| source | Business Source Complete |
| subjects | Brands Consumer electronics Marketing Technological change |
| title | MARKETERS SEARCH FOR AN AI/AR ROI BOOST |
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