Management of customer relationship in business media-the case of the financial industry

The development of the digital economy will have a fundamental impact on the structures and processes of economic systems. The paper therefore begins with outlining the general challenges arising in the context of the digital economy. It focuses on the relationship between suppliers and customers in...

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Bibliographische Detailangaben
Hauptverfasser: Korner, V., Zimmermann, H.-D.
Format: Tagungsbericht
Sprache:eng
Schlagworte:
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