The dominant logic of Big Tech in healthcare and pharma

•Alphabet, Amazon, Apple, IBM, and Microsoft have all built complex business models to access and penetrate the healthcare markets.•For example, Google focuses strongly on the development of artificial intelligence (AI)-powered technologies to support physicians in clinical decision-making. Verily a...

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Veröffentlicht in:	Drug discovery today 2023-02, Vol.28 (2), p.103457-103457, Article 103457
Hauptverfasser:	Schuhmacher, Alexander, Haefner, Naomi, Honsberg, Katharina, Goldhahn, Jörg, Gassmann, Oliver
Format:	Artikel
Sprache:	eng
Schlagworte:	Big Tech business model Commerce Delivery of Health Care digital Drug Industry healthcare Humans pharma
Online-Zugang:	Volltext
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