An intelligent information framework relating customer requirements and product characteristics

Market driven strategies encourage enterprises to produce products that customers want to buy, and therefore can improve an enterprise’s market position. Few organisations make effective use of market, competitor and customer information. Information modelling and intelligent support tools help define product specifications focused on fulfilling customer requirements and facilitating information sharing between members of extended design teams. Design effort can be targeted at particular product features, which yield maximum benefits for customer satisfaction. The Market Driven Design System provides comprehensive, intelligent support, meeting the challenges of effectively modelling, using and sharing valuable, yet imprecise, non-technical market information during product design.