Turning your weakness into my strength: How counter-messaging on conventional meat influences acceptance of cultured meat

•A sample of 302 British adults was randomly assigned to three information treatments.•Treatments explored the efficacy of messages highlighting issues of conventional meat.•Counter-messaging led to change in acceptance of cultured meat.•Acceptance was higher for men, younger consumers, and those wh...

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Veröffentlicht in:	Food quality and preference 2022-04, Vol.97, p.104485, Article 104485
Hauptverfasser:	Baum, Chad M., Verbeke, Wim, De Steur, Hans
Format:	Artikel
Sprache:	eng
Schlagworte:	Acceptance animal welfare consumer acceptance Consumer attitudes Counter-messaging Cultured meat environmental impact experimental design food quality Informational effects meat meat production Singapore
Online-Zugang:	Volltext
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