Added value of physical food products as a stimulus during interviewing

Semi-structured interviews are an often-used method for researching consumer perceptions of food products. However, understanding detailed and in-depth how consumers perceive food products is challenging for researchers because it could be difficult for consumers to express their motives and percept...

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Veröffentlicht in:Appetite 2022-02, Vol.169, p.105819-105819, Article 105819
Hauptverfasser: Damen, Femke W.M., Steenbekkers, Bea L.P.A.
Format: Artikel
Sprache:eng
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