Recruiting custodial grandmothers using Facebook

Objectives Recruitment through Facebook is gaining favor as an approach for research, including clinical trials, because of the platform's ability to reach broad and diverse populations. As older adults increase their social media use, recruitment through Facebook has become a viable option. Th...

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Veröffentlicht in:Public health Nursing 2022-03, Vol.39 (2), p.488-494
Hauptverfasser: Clark, Karen C., Kelley, Susan J., Clark, Patricia C.
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Kelley, Susan J.
Clark, Patricia C.
description Objectives Recruitment through Facebook is gaining favor as an approach for research, including clinical trials, because of the platform's ability to reach broad and diverse populations. As older adults increase their social media use, recruitment through Facebook has become a viable option. The purposes of this paper are to report the methodological process and lessons learned from recruiting custodial grandmothers (CGMs) for a cross‐sectional study examining parenting self‐efficacy and psychological well‐being. Participants A total of 113 people consented and accessed the survey online, with 40 (35.4%) completing surveys. The final sample comprised 68 grandmothers, with 59% recruited via Facebook. Methods Facebook recruitment for the online survey included creating a dedicated Facebook study page, accessing existing Facebook pages for custodial grandparents, and using paid advertising. Face‐to‐face recruitment strategies also were used with paper surveys. Results We compared the characteristics of those completing online surveys versus paper surveys. CGMs completing the survey online were significantly younger and more likely to be Caucasian than those completing the paper survey. Conclusions Findings indicated online recruitment via Facebook is an advantageous method to reach CGMs. However, additional research is needed to determine if other online and social media platforms would be useful in recruiting this population. 
doi_str_mv 10.1111/phn.12980
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As older adults increase their social media use, recruitment through Facebook has become a viable option. The purposes of this paper are to report the methodological process and lessons learned from recruiting custodial grandmothers (CGMs) for a cross‐sectional study examining parenting self‐efficacy and psychological well‐being. Participants A total of 113 people consented and accessed the survey online, with 40 (35.4%) completing surveys. The final sample comprised 68 grandmothers, with 59% recruited via Facebook. Methods Facebook recruitment for the online survey included creating a dedicated Facebook study page, accessing existing Facebook pages for custodial grandparents, and using paid advertising. Face‐to‐face recruitment strategies also were used with paper surveys. Results We compared the characteristics of those completing online surveys versus paper surveys. CGMs completing the survey online were significantly younger and more likely to be Caucasian than those completing the paper survey. Conclusions Findings indicated online recruitment via Facebook is an advantageous method to reach CGMs. However, additional research is needed to determine if other online and social media platforms would be useful in recruiting this population. </description><identifier>ISSN: 0737-1209</identifier><identifier>EISSN: 1525-1446</identifier><identifier>DOI: 10.1111/phn.12980</identifier><identifier>PMID: 34644411</identifier><language>eng</language><publisher>United States: Wiley Subscription Services, Inc</publisher><subject>Advertising ; Aged ; Clinical trials ; Cross-Sectional Studies ; Digital media ; family ; Grandparents ; Humans ; Internet ; Older people ; Patient Selection ; Polls &amp; surveys ; Research design ; Social Media ; Social networks ; Surveys and Questionnaires ; Well being</subject><ispartof>Public health Nursing, 2022-03, Vol.39 (2), p.488-494</ispartof><rights>2021 Wiley Periodicals LLC</rights><rights>2021 Wiley Periodicals LLC.</rights><rights>2022 Wiley Periodicals LLC</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3530-ae4f1c14709ea0576dc1f07b9bcdf2a89df7f8352b35097280d37e532ccaede53</citedby><cites>FETCH-LOGICAL-c3530-ae4f1c14709ea0576dc1f07b9bcdf2a89df7f8352b35097280d37e532ccaede53</cites><orcidid>0000-0002-3186-5205 ; 0000-0002-5802-713X ; 0000-0003-0368-8392</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fphn.12980$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fphn.12980$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1416,27923,27924,45573,45574</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/34644411$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Clark, Karen C.</creatorcontrib><creatorcontrib>Kelley, Susan J.</creatorcontrib><creatorcontrib>Clark, Patricia C.</creatorcontrib><title>Recruiting custodial grandmothers using Facebook</title><title>Public health Nursing</title><addtitle>Public Health Nurs</addtitle><description>Objectives Recruitment through Facebook is gaining favor as an approach for research, including clinical trials, because of the platform's ability to reach broad and diverse populations. As older adults increase their social media use, recruitment through Facebook has become a viable option. The purposes of this paper are to report the methodological process and lessons learned from recruiting custodial grandmothers (CGMs) for a cross‐sectional study examining parenting self‐efficacy and psychological well‐being. Participants A total of 113 people consented and accessed the survey online, with 40 (35.4%) completing surveys. The final sample comprised 68 grandmothers, with 59% recruited via Facebook. Methods Facebook recruitment for the online survey included creating a dedicated Facebook study page, accessing existing Facebook pages for custodial grandparents, and using paid advertising. Face‐to‐face recruitment strategies also were used with paper surveys. Results We compared the characteristics of those completing online surveys versus paper surveys. CGMs completing the survey online were significantly younger and more likely to be Caucasian than those completing the paper survey. 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As older adults increase their social media use, recruitment through Facebook has become a viable option. The purposes of this paper are to report the methodological process and lessons learned from recruiting custodial grandmothers (CGMs) for a cross‐sectional study examining parenting self‐efficacy and psychological well‐being. Participants A total of 113 people consented and accessed the survey online, with 40 (35.4%) completing surveys. The final sample comprised 68 grandmothers, with 59% recruited via Facebook. Methods Facebook recruitment for the online survey included creating a dedicated Facebook study page, accessing existing Facebook pages for custodial grandparents, and using paid advertising. Face‐to‐face recruitment strategies also were used with paper surveys. Results We compared the characteristics of those completing online surveys versus paper surveys. CGMs completing the survey online were significantly younger and more likely to be Caucasian than those completing the paper survey. Conclusions Findings indicated online recruitment via Facebook is an advantageous method to reach CGMs. However, additional research is needed to determine if other online and social media platforms would be useful in recruiting this population. </abstract><cop>United States</cop><pub>Wiley Subscription Services, Inc</pub><pmid>34644411</pmid><doi>10.1111/phn.12980</doi><tpages>7</tpages><orcidid>https://orcid.org/0000-0002-3186-5205</orcidid><orcidid>https://orcid.org/0000-0002-5802-713X</orcidid><orcidid>https://orcid.org/0000-0003-0368-8392</orcidid></addata></record>
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source MEDLINE; Wiley Online Library All Journals
subjects Advertising
Aged
Clinical trials
Cross-Sectional Studies
Digital media
family
Grandparents
Humans
Internet
Older people
Patient Selection
Polls & surveys
Research design
Social Media
Social networks
Surveys and Questionnaires
Well being
title Recruiting custodial grandmothers using Facebook
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