Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages

Researchers frequently measure recognition of information in health messages by presenting participants with statements that were or were not in a message and then asking them to identify which were presented and which were not. Recognition scales are then calculated by summing the correct responses...

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Veröffentlicht in:Communication methods and measures 2021-07, Vol.15 (3), p.211-221
Hauptverfasser: Sullivan, Helen W., Chen, Wen-Hung, Betts, Kevin R.
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Sprache:eng
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