Notifying donors when their deferral is ending: An effective donor retention strategy

Background The application of a temporary deferral often leads to donor lapse. Contributing factors may be donors not knowing when their deferral ends or not being contacted and asked to return. The aim of this study was to determine the effectiveness of a reminder message notifying donors that thei...

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Veröffentlicht in:	Transfusion (Philadelphia, Pa.) Pa.), 2021-10, Vol.61 (10), p.2930-2940
Hauptverfasser:	Gemelli, Carley N., Thijsen, Amanda, Van Dyke, Nina, Kruse, Sarah P., Davison, Tanya E.
Format:	Artikel
Sprache:	eng
Schlagworte:	blood donation deferrals Electronic mail message‐type mode reminders retention
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