Message Fatigue and Resistance to Anti–Binge Drinking Messages: Examining the Mediating Roles of Inattention and Reactance

Objective: The current study examined message fatigue as a theoretical explanation for college students' resistance to anti–binge drinking messaging. Specifically, inattention and psychological reactance were examined as mediators bridging the message fatigue and perceived message effectiveness...

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Veröffentlicht in:Journal of studies on alcohol and drugs 2021-07, Vol.82 (4), p.503-510
Hauptverfasser: Martinez Gonzalez, Andrea, Reynolds-Tylus, Tobias, Quick, Brian L., Skurka, Chris
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Sprache:eng
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