Message Fatigue and Resistance to Anti–Binge Drinking Messages: Examining the Mediating Roles of Inattention and Reactance
Objective: The current study examined message fatigue as a theoretical explanation for college students' resistance to anti–binge drinking messaging. Specifically, inattention and psychological reactance were examined as mediators bridging the message fatigue and perceived message effectiveness...
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Veröffentlicht in: | Journal of studies on alcohol and drugs 2021-07, Vol.82 (4), p.503-510 |
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Hauptverfasser: | , , , |
Format: | Artikel |
Sprache: | eng |
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