Improving Colorectal Cancer Screening in a Rural Setting: A Randomized Study

Colorectal cancer screening has been shown to prevent or detect early colorectal cancer and reduce mortality; yet, adherence to screening recommendations remains low, particularly in rural settings. RCT. Adults (n=7,812) aged 50–75 years and due for colorectal cancer screening in a largely rural hea...

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Veröffentlicht in:American journal of preventive medicine 2020-09, Vol.59 (3), p.404-411
Hauptverfasser: Hirko, Kelly A., Lennon, Sue A., Lucas, Todd, Miller, David C., Jimbo, Masahito, Leibfritz, Stephanie J., Knoff, Suzanne J., Janney, Carol A., Berg, Paul D.
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container_issue 3
container_start_page 404
container_title American journal of preventive medicine
container_volume 59
creator Hirko, Kelly A.
Lennon, Sue A.
Lucas, Todd
Miller, David C.
Jimbo, Masahito
Leibfritz, Stephanie J.
Knoff, Suzanne J.
Janney, Carol A.
Berg, Paul D.
description Colorectal cancer screening has been shown to prevent or detect early colorectal cancer and reduce mortality; yet, adherence to screening recommendations remains low, particularly in rural settings. RCT. Adults (n=7,812) aged 50–75 years and due for colorectal cancer screening in a largely rural health system were randomly assigned to either the intervention (n=3,906) or the control (n=3,906) group in September 2016, with analysis following through 2018. A mailed motivational messaging screening reminder letter with an option to call and request a free at-home fecal immunochemical screening test (intervention) or the standard invitation letter detailing that the individual was due for screening (control). Multifaceted motivational messaging emphasized colorectal cancer preventability and the ease and affordability of screening, and communicated a limited supply of test kits. Colorectal cancer screening participation within 6 months after mailed invitation was ascertained from the electronic medical record. Colorectal cancer screening participation was significantly improved in the intervention (30.1%) vs the usual care control group (22.5%; p
doi_str_mv 10.1016/j.amepre.2020.03.019
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RCT. Adults (n=7,812) aged 50–75 years and due for colorectal cancer screening in a largely rural health system were randomly assigned to either the intervention (n=3,906) or the control (n=3,906) group in September 2016, with analysis following through 2018. A mailed motivational messaging screening reminder letter with an option to call and request a free at-home fecal immunochemical screening test (intervention) or the standard invitation letter detailing that the individual was due for screening (control). Multifaceted motivational messaging emphasized colorectal cancer preventability and the ease and affordability of screening, and communicated a limited supply of test kits. Colorectal cancer screening participation within 6 months after mailed invitation was ascertained from the electronic medical record. Colorectal cancer screening participation was significantly improved in the intervention (30.1%) vs the usual care control group (22.5%; p&lt;0.001). Individuals randomized to the intervention group had 49% higher odds of being screened over follow-up than those randomized to the control group (OR=1.49, 95% CI=1.34, 1.65). A total of 13.2 screening invitations were needed to accomplish 1 additional screening over the usual care. Of the 233 fecal immunochemical test kits mailed to participants, 154 (66.1%) were returned, and 18 (11.7%) tested positive. A mailed motivational messaging letter with a low-cost screening alternative increased colorectal cancer screening in this largely rural community with generally poor adherence to screening recommendations. 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source Applied Social Sciences Index & Abstracts (ASSIA); Access via ScienceDirect (Elsevier)
subjects Affordability
Colorectal cancer
Intervention
Medical screening
Reminders
Rural areas
Rural communities
title Improving Colorectal Cancer Screening in a Rural Setting: A Randomized Study
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