To Speak to Me, Address Us: Insights From LGBT Young Adults to Inform Public Education Campaigns

Draft advertising concepts were tested in a series of focus groups among 140 lesbian, gay, bisexual, and transgender (LGBT) young adults aged 18 to 24 in seven U.S. cities in 2015. In this secondary analysis of focus group transcripts, young adult responses to tested concepts belie deeper lessons th...

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Veröffentlicht in:	Health promotion practice 2021-09, Vol.22 (5), p.641-648
Hauptverfasser:	Hoffman, Leah, Delahanty, Janine
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Audiences Bisexuality Campaigns Communication Lesbianism LGBTQ people Public health Public schools Qualitative research Segmentation Sexual orientation Stereotypes Transgender persons Young adults
Online-Zugang:	Volltext
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