How does soil pollution risk perception affect farmers' pro-environmental behavior? The role of income level

Soil pollution is a serious environmental issue in China. As a key subject of agricultural practices, promoting Chinese farmers' Pro-Environmental Behavior (PEB) through increasing their soil pollution risk perception is an important means for soil protection, agricultural transformation and ecological development. In this study, we distinguish four dimensions of soil pollution risk perception: fact perception (FP), loss perception (LP), cause perception (CP) and response behavior ability perception (RBAP). We conceptualize a model that depicts the relationships between the four dimensions of Chinese farmers' soil pollution risk perception and their PEB and the moderating effect of farms’ household income level on these relationships. Using a questionnaire survey to collect empirical data, we find: first, the four dimensions of Chinese farmers' soil pollution risk perception have positive effects on their PEB; second, Chinese farmers' household income level positively moderates the relationships between their FP, LP and CP and their PEB but its moderating effect on the relationship between their RBAP and their PEB is not significant. Relevant theory and policy implications for environmental management are discussed in the paper. •The paper distinguishes four dimensions of farmers' soil pollution risk perception.•Soil pollution risk perception positively influences pro-environmental behavior.•Household income moderates the effects of soil pollution risk perception on PEB.