Sense or sensibility? The neuro-functional basis of the structural matching effect in persuasion

The present study investigates the neural pathways underlying individual susceptibility to affective or cognitive information in persuasive communication, also known as the structural matching effect. Expanding on the presumed involvement of the ventromedial prefrontal cortex (vMPFC) in persuasion,...

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Veröffentlicht in:	Cognitive, affective, & behavioral neuroscience affective, & behavioral neuroscience, 2020-06, Vol.20 (3), p.536-550
Hauptverfasser:	Aquino, Antonio, Alparone, Francesca Romana, Pagliaro, Stefano, Haddock, Geoffrey, Maio, Gregory R., Perrucci, Mauro Gianni, Ebisch, Sjoerd J. H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral Science and Psychology Cognitive Psychology Neurosciences Psychology
Online-Zugang:	Volltext
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