A BALL ESPN COULDN'T AFFORD TO DROP

The NFL's new deal with NBC and ESPN has gotten more spin than the teacup ride at Disney World. In replacing ABC, the ubiquitous sports network is paying about twice what its sister company had been shelling out for a prime-time show that may be past its prime. And the new deal is nearly twice...

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Veröffentlicht in:	Bloomberg businessweek (Online) 2005-05 (3931), p.42
1. Verfasser:	Ronald Grover in Los Angeles and Tom Lowry in New York
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Media rights Professional football Television networks
Online-Zugang:	Volltext
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