Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads

Research on the major risk statement in direct-to-consumer (DTC) prescription drug television ads has shown that risk severity and actionability can affect consumers' risk comprehension and perceptions. A framing statement presented just before the major risk statement may serve as a cue that d...

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Veröffentlicht in:	Research in social and administrative pharmacy 2020-09, Vol.16 (9), p.1237-1247
Hauptverfasser:	Aikin, Kathryn J., Betts, Kevin R., Boudewyns, Vanessa, Johnson, Mihaela, Davis, Christine N.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adverse effects Direct-to-consumer prescription drug advertising Message framing Prescription drug Risk perception Signaling theory
Online-Zugang:	Volltext
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