Impact of pleasure-oriented messages on food choices: is it more effective than traditional health-oriented messages to promote healthy eating?

Some authors have suggested that eating pleasure is underused to promote healthy eating. However, little is known about the potential of pleasure-oriented messages to lead to healthier food choices. The aim of this study was to examine the effects of pleasure- and health-oriented messages on food ch...

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Veröffentlicht in:	Appetite 2019-12, Vol.143, p.104392-104392, Article 104392
Hauptverfasser:	Trudel-Guy, Catherine, Bédard, Alexandra, Corneau, Louise, Bélanger-Gravel, Ariane, Desroches, Sophie, Bégin, Catherine, Provencher, Véronique, Lemieux, Simone
Format:	Artikel
Sprache:	eng
Schlagworte:	Eating pleasure Food behavior Health communication Social marketing
Online-Zugang:	Volltext
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