Helping Donors Choose YOUR Organization: Using Image Theory to Change People's Minds

There is a growing body of literature on why people give. But less is said about how people make the choices they do when deciding to donate to one organization versus another, to support one cause and not a related one, to respond to one appeal instead of others. Image theory is the tool to glean s...

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Veröffentlicht in:	Nonprofit world 2010-03, Vol.28 (2), p.6
Hauptverfasser:	Schimmel, Kurt, Motley, Darlene, Cole, Michele
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Fund raising Guidelines Marketing Nonprofit organizations Organizational behavior
Online-Zugang:	Volltext
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