FUN WITH CUSTOMERS
For designers in large companies such as Mazda's Franz von Holzhausen, connecting with the consumer is more difficult. His Design Forum presentation highlighted the importance of brand identity in such cases. Von Holzhausen and his team worked closely with Mazda's marketing and business de...
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| Veröffentlicht in: | AutoWeek 2008-01, Vol.58 (4), p.23 |
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| creator | Braun, Travis |
| description | For designers in large companies such as Mazda's Franz von Holzhausen, connecting with the consumer is more difficult. His Design Forum presentation highlighted the importance of brand identity in such cases. Von Holzhausen and his team worked closely with Mazda's marketing and business departments before settling on "Nagare," the Japanese word for "flow," as the theme of their new Mazda line. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 0192-9674 |
| ispartof | AutoWeek, 2008-01, Vol.58 (4), p.23 |
| issn | 0192-9674 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_218921361 |
| source | EBSCOhost Business Source Complete |
| subjects | Automobile customizing Automobile shows Customer feedback Customers Designers |
| title | FUN WITH CUSTOMERS |
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