Children's Society: 'Safe and sound'

The new Children's Society advertisement aimed at getting young runaways off the streets and back into society is full of good intentions. The problem is, what is technically right with this piece of direct mail actually feels wrong. Too often, personalized headlines achieve quite the opposite...

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Veröffentlicht in:	Marketing (London) 2004-11, p.24
1. Verfasser:	Douglass, Dan
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Charities Criticism Direct mail advertising
Online-Zugang:	Volltext
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