Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation

This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most p...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Alexander Schuhmacher, Markus Hinder, Oliver Gassmann
Format:	Buch
Sprache:	eng
Schlagworte:	Biotechnology industry Business conditions Chemistry Economic conditions Pharmaceutical industry SCIENCE Strategic planning Technological innovations Value
Online-Zugang:	Volltext
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