THE PEPSI MACHINE

One evening this past November, Pepsi CEO Steve Reinemund laid out a smorgasbord of snacks for his board of directors to munch on. This was not gentlemanly hospitality; it was pure business. These snacks represented Pepsi's future: a line of products aimed at cashing in on consumers' conti...

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Veröffentlicht in:	Fortune 2006-02, Vol.153 (2), p.68
1. Verfasser:	Brooker, Katrina
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Beverages Chief executive officers Consumers Corporate profits Food Food processing industry Investments Market strategy Reinemund, Steve Sports drinks
Online-Zugang:	Volltext
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