Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute
This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media...
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Veröffentlicht in: | International journal of sport communication 2009-09, Vol.2 (3), p.340-359 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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